︎ Design Principles
Last updated: October 2, 2026
Pay Homage
Leave breadcrumbs to the giants who came before you. Reward curiosity. Reference history. Reference childhood.
Send It
Perfectionism is a time sink. It’s better to advance the conversation than wait for perfect.
Generational Lens
Make work that speaks to the moment and gives a generation something to respond to.
Find the White Space
Look for what culture is missing, overlooking, or ready for next.
For Purists & Tourists
Design for both the deeply initiated and the casually curious.
Add Value
Make something useful, meaningful, entertaining, or enduring. Otherwise, question why it needs to exist.
Don’t Be Precious
Ideas are raw material. They get better through critique, iteration, and change.
Get Started
Thinking matters. Making matters more. Start.
