Born in Fort Worth, kicked it in LA, vibed in New Orleans, mobbed out in NYC, but now building my block back in the Lone Star.

I’m a multidisciplinary designer, founder, culture cowboy, & Cornell University Tech MBA grad.

I like designing, building, & branding both tech & non-tech products that push people to interact with the world differently. I always aim to converge my passions for aesthetics, storytelling, & data to create experiences that speak to contemporary culture & challenge what we think we already know.

I’m currently working on Oko, where I lead product (amongst other things) as Co-founder and Chief Vibe Officer. We’re on a mission to build the cannabis workforce of the future. On the side, I'm also running B3BOP® , a new age design & technology studio focused on content, community building, product development, & investing at the intersection of art, technology, & contemporary culture.

Previously, I co-founded Craterland (RIP 🪦), a venture-backed video-sharing platform focused on redefining local TV. We served local stories to 6+ cities across the U.S. while also helping independent creators get their start in local journalism. Prior to that, I consulted, designed & shipped products for companies like Couchbase, First American, SAP, Nokia, Warby Parker, Techstars, Shell, Chevron, NCR, & Toyota just to name a few.

I also mentor founders in my free time. If you're working on something interesting or thinking about it, pick my brain. I love side-projects & helping others figure out theirs.

If you’d like to connect, you can find me on Twitter @vufrancois, Discord vufrancois#4257, or email me at

Otherwise, check out some of my work while you’re here. 👇

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